Segundo de September

September 2, 2011 | Comments Off on Segundo de September | Social Media & Marketing

It’s the second of September. Those who’ve studied Spanish will note that segundo, the word for “second,” also sounds like según, the word for “according to” or “depending on.” So we’ll say this post title serves a dual purpose of noting the date and explaining September according to Olivia. Because really, this post is not so much to tell stories about my summer (which was wonderful and refreshing), as to say that I’m back, glad to be here, and ready to engage once again in the wonderful world of social media and blogging.

Boxcar LogoI’m taking a lighter semester this fall and really enjoying each of my classes. This has freed me up to take on some additional work, and in addition to my continued freelance work for my clients and Numana, I’m very excited to now be working on marketing & PR for Boxcar, a company with an app that delivers push notifications to your iPhone, iPad, iPod or Mac desktop from email and your favorite social networks. Windows desktop and Android releases are also in the works.

One of my favorite parts of my new job, besides the variety, is the customer service aspect. I’m really looking forward to picking up enough experience with our service to be able to help with tech support. Using social media and other avenues to directly connect with customers and fans and make their day better thrills me. And it doesn’t hurt that I now have access to an iPod Touch for my work, which is not only fun to use, but genuinely useful, especially on the go (not to mention idea-inspiring – makes me want to try my own hand at making an app or two down the road).

I’ve got a number of interesting books on my shelf right now, which I plan to read in the next few weeks, including Getting Things DONE by David Allen, The Filter Bubble: What the Internet is Hiding From You by Eli Pariser, The Smart Swarm: How Understanding Flocks, Schools, and Colonies Can Make Us Better at Communicating, Decision Making, and Getting Things Done by Peter Miller, and The Five Dysfunctions of a Team by Patrick Lencioni. In fact, that’s where I’m headed right now. Have you read a book this month? Do it!