10 Ways to Do Good with Social Media

February 16, 2011 | 6 Comments | Uncategorized

Be an Example
If people see you having fun volunteering and donating, they’re more likely to do it too.

Connect People with Resources & Opportunities
As a regular user of social media, you have many great tools at your fingertips.

Don’t Be Afraid to Pick a Cause
There are a lot of controversial causes out there, but helping others is important!

Volunteer to Serve with Your Social Media Skills
Many nonprofit organizations need help in the social media/tech/web arena!

Write a Public Thank You
Use social media to write an open thank you letter (or status) to encourage an org.

Take Pictures at Events, Nonprofit Offices, Etc…
Pictures are visual proof that something is working – a great way to spread the word.

Write a Blog Post
Let others know about your favorite nonprofit, why you serve, or how they can help.

Become Armed With Facts
Read books and articles on your favorite topics and learn Tweetable statistics to share.

Sponsor an Event, Organization, or Campaign
Your company/organization gains positive brand awareness when it promotes service.

Ask Leading Questions
What matters to your friends/connections? What do they know about “do good” needs?

What are your ideas for doing good with social media?


Tumblr – A New Addition

February 10, 2011 | Comments Off on Tumblr – A New Addition | Interesting Resources

I often have thoughts a little longer than a Tweet and a little shorter than my normal blog posts here, and I’ve found the perfect place to share them: Tumblr.

I’m not an early adopter, but I do keep my eyes out for interesting things to try as I have time. I like to at least be in the know about what’s out there, both for myself and for my clients’  needs. I often listen for several recommendations from friends and others whom I trust in the world of technology and social media before investing a lot of time in yet another stream or resource. One advantage to this approach is that once I do adopt something, I tend to be more prepared to use it effectively and consistently.

While I haven’t played around with it much yet, I can already tell Tumblr is going to make it very easy to share more links, ideas, and resources in a length and format that works, especially in those cases where such content wouldn’t fit Twitter or this blog as well. The seven types of posts (text, photos, quotes, links, chats, audio & video) help you simplify your ideas and share them via one medium at a time, in a way that is pre-styled to look great – with several nice elements of visual & graphic design built in.

You can read/view my Tumblr blog by visiting: http://www.journeyscript.com/tumblr

While you’re at it, let me know if you have an account there so I can follow you!


Pursuit of the Picturesque – A Stately Tree

January 23, 2011 | Comments Off on Pursuit of the Picturesque – A Stately Tree | Pursuit of the Picturesque

I love waking up to e-mails that make my heart sing. I love waking up to the wind rustling through the trees and warm breezes gently blowing through my window. I love it when I’m at peace and content in the present and yet still expectant and looking forward to the future. I feel so blessed and grateful for life. – Written/taken in May 2010.

Isn’t this a stately tree? I’ve developed a habit of trying to carry a camera with me often, as I never know when I’ll come across the perfect scene to shoot. On the other hand, on those occasions when I don’t have a camera with me, I always try to remember this quote:

There will be times when you will be in the field without a camera.  And, you will see the most glorious sunset or the most beautiful scene that you have ever witnessed.  Don’t be bitter because you can’t record it.  Sit down, drink it in, and enjoy it for what it is!  ~DeGriff

I’m not an expert photographer…yet. But while I enjoy viewing paintings and other forms of crafted art, I especially like photography – perhaps because I know it’s capturing something real.

I’ve followed and friended more photographers than I can count, and what I love is that they all see things a little bit differently, capture scenes from slightly different angles, emphasize different colors and places and subjects. There are classy black and whites, colorful portraits, scenic landscapes…so much variety.

In my Pursuit of the Picturesque posts here on this blog, I hope to contribute in some small way to this collection of beauty and new perspective that photos can bring to life.

Have a photography-related blog or website? Share a link to your family-friendly site in the comments below!


Live Blog – Explore & Engage Event – Jan. 19, 2011

January 19, 2011 | Comments Off on Live Blog – Explore & Engage Event – Jan. 19, 2011 | Engaging Events

Thanks for stopping by! I’ll be tweeting (@journeyscript) and posting comments/notes from Explore and Engage event (hashtag: #EEICT) below. – Olivia Fletcher


1:00 p.m. Seats are filling up! I’ve seen several people I know already. Everyone’s still chatting, getting ready for the opening remarks from our hosts and speakers. Had lunch with @BeckyMcCray and @cortdanderson.

Klout scores of attendees are up on the board (yes, I know – some of you don’t care – just reporting here). ;)

1:10 p.m. – Brian Solis is now up at the podium…things are quieting down. Or…not…(chatting started up again).

1:15 p.m.  Ben Smith (of @SocialIRL, one of our hosts – great English accent), is thanking our sponsors – Mashable, SocialIRL, Klout, Spiral16, Wichita Area Technical College, Start Thinking, etc…

1:20 p.m. Ben is introducing Brian Solis, author of Engage – notes that after dinner @KenMiner made a slight typo last night and posted a Tweet referencing him as @BrainSolis, but commented that he almost Tweeted back how appropriate that was…he always learns something when he reads Brian’s and Jason’s posts (and has read his book twice, highlighter in hand). Brian’s PowerPoint is up on the screen.

1:25 p.m. Brian just shared this video/commercial at the opening of his talk: http://ow.ly/3GGi1 He’s talking about how we’re no longer just competing for the future, we’re also competing for relevance. Explained about how original title of Engage was going to be The Social Media Manifesto, but he pointed out how the real theme and need of the hour is engaging…not just via social media.

1:30 p.m. Businesses run top-down but we’re introducing a bottom-up, grassroots mentality. He’s more involved now in change management than specifically social media per se, since many businesses aren’t equipped to handle many of these tools (even if they have the basic technological know-how). For instance, what do you do about a frustrated customer that has found a Facebook page to vent on and before was only getting an automated voice message via a phone call?

1:38 p.m.

  • Five I’s of Social Marketing:
    • Intelligence
    • Insight
    • Ideation
    • Interaction
    • Influence
  • 37Signals as an example of an expert in thought leadership, influence
  • Just monitoring alone (not really listening) mentions and other metrics, can lead to ambivalence
  • It’s not just about finding influencers to spread a message for you…but about being influencers
  • Web 1.0 was about content, Web 2.0 was about people, the “Next Web” is about context.
  • Used example of swimming teacher that used to be a bartender at a gay bar, and didn’t delineate between her posts on Facebook, so 10-year-olds were commenting on the pics and statuses that she “liked” from her friends at the bar – we can all be guilty of keeping the one-to-many publishing approach that social media was in part designed to counter (think about it: will everyone like you on Facebook for the same reason?)

2:08 p.m. Took a break to catch up on tweets…lots of Tweetable comments up on the screen (by design). Themes in the last several minutes have included more lists and acronyms.  On certain sites like Twitter, many posts don’t even really get seen. You’re competing for the moment on the “slot machine of attention”…even Old Spice mentions (esp. related to the commercials, popular as they were), took a big dive in views when new videos weren’t being created.

Noted the “superlogoff”some teens and others take advantage of…temporarily deactivating their accounts when they log off of Facebook so that no one can say anything negative while they’re not there…another trend is “whitewalling” – kids don’t want people to see the negative things they post, so they go ahead and post it and then delete it after about three days.

Social media didn’t invent conversations – that surprises a lot of people  – but it does allow you to see and organize conversations.

Influencers aren’t those who just talk a lot…so much as those who consistently create compelling and helpful content.

2:30 p.m. – Going on break, more to come…(I’ll fill in more notes and links from @BrianSolis later)

3:14 p.m. Jason Falls is talking about bringing application to the theory/science aspects that Brian addressed.

We want to engage, but we must know our audience, have goals, build a content strategy, choose the right tools, and implement & activate (choose tools last).

A lot of companies are playing in the sandbox of social media and experimenting…fine, but at some point you do need a plan.

A lot of clients in the past wanted blogs, Facebook brand pages…’cause everybody else had one.

In the second half of Jason’s talk we’ll discuss doing more than engaging…how we can be measuring and reporting. PowerPoint slide says we’ll be talking about how to plan success strategically, what tools exist, what metrics are important, and how to understand how & what to report and to whom.

3:22 p.m. Starting out with a discussion of social CRM (customer relationship management) solutions including Flowtown, JitterJam, Surveys. People track information so that they can better market to you. There’s a lot of robust (publicly available) data, but not many know how to use it well yet.

3:35 p.m. Google Alerts as a baseline for monitoring mentions. Other free options include Twitter Search, Social Mention, PeopleBrowsr, Icerocket, uberVu (freemium version), and BoardTracker.

Jason’s giving demonstrations and further explanations about the above tools and some paid monitoring tools (e.g. Sysomos, Radian6, Visible Technologies, etc…).

He also covered some market research tools in depth, such as Spiral16 (a sponsor of this event), Consumer Base, Listen Logic, Crimson Hexagon, Collective Intellect, Social Reader, Nielsen, etc… These tools tend to be more expensive, but also more in-depth…not just mentions, but also underlying trends, needs, and opinions around topics and brands.

Answering a few questions on Twitter a week saves many companies money, because it takes fewer call center costs/resources ($7-11 per hour on average).

Social insights vs. consumer insights…looking to solve problems and answer the questions/needs people have.

Gave an example of how Fiskars (the scissors company) noticed that there were scrapbooking forums where members were posting their creations and getting nasty/mean comments about their design or skills. They realized that an unspoken need for these individuals was a safe place to share their ideas and creations, and started their own blog/forum/community with rules that helped to keep a positive environment…and ended up surpassing their 6 month goal for members in 24 hours!

Influencer tools mentioned include Alltop, Listorious, Postrank, Twitalyzer, Klout, mBlast, Blog Dash, and Traackr.

4:41 p.m. Taking a short break…

4:58 p.m. Folks going back to Lawrence/KC/Topeka can follow Ben Smith on Twitter and keep an eye on the weather. Several people from the conference are planning on hanging out at a local restaurant for a while (location TBD).

Kris Schindler spoke briefly about Start Thinking, a sponsor of today’s event, and introduced @Cox_Jessica of Cox Communications, another sponsor, who talked about Cox’s efforts to engage in social media.

Jason has been discussing monitoring and measuring and what that means for individual businesses and organizations. He shared several funny stories, including a Twitter exchange between a woman who was debating whether to eat the sub she had on her desk and tweeted, “To eat the Quiznos sub or not to eat it…that is the question,” to which Quiznos tweeted back, “Eat me.”

All kinds of different approaches to tools like Twitter – some say you should have a lot of interaction, but it depends on purpose/stated goal/needs (e.g. George Stephanopoulos has over 1.6 million followers on Twitter, but the account is not used for engaging…it’s a broadcast tool for ABC).

Jason commented that measurement and monitoring is not hard, or put another way, “it’s not rocket surgery.” He admitted it can be complex, but it’s really not hard.

Delving in more to the different kinds of charts and reports that are necessary for different audiences…

He’ll share link to slides later (and I’ll be sure to post here).

6:12 p.m. – Q & A time…

6:37 p.m. Signing off – many people heading to Bella Luna (21st & Rock) at Bradley Fair for after-event meetup…drive safe, ICT roads are slick.


2011 Book List – 26 Books in 1 Year

January 16, 2011 | 4 Comments | Relevant Reading

As I wrote about in some of my first blog posts, The Biweekly Book Reader, Part 1 and Part 2 , I’m on a mission to read 26 books this year, or an average of one every two weeks. I’ve actually read two entire books already, a marked improvement over the statistics of previous weeks and months, but neither were in the genres I intend to keep track of and write about here.

The books I’m hoping to read for my own education and for purposes of this challenge will have topics related to my work – specifically marketing, public relations, nonprofits, hunger, social media, writing/editing, and others along those lines. And both to keep myself accountable and get your input, I’m posting a list here of all 26. This list is subject to change, but I’m excited about it, as I feel it represents books from the following categories:

  1. Books many people in and out of my field that I respect seem to be familiar with or have recommended.
  2. Books written by people I know and/or interact with in real life or on Twitter and other sites.
  3. Books about best practices, niche markets, and cool tips and tools – unique books.
  4. Books about helping people – one of my greatest goals in anything I do.
  5. Books I own and have been intending to read for…a long time (or ones I won recently!).

I also got several great ideas from these book lists from Tom Moradpour and Dave Fleet.

In the spirit of “less is more” I’ve only posted subtitles where I felt the books were less familiar or the title was not self-explanatory. In semi-random order, here’s the list (images and links are to Amazon Associates affiliate pages – linked where possible to the edition I’ll be reading, which may not be the most recent):

Hopefully this gives a visual image of my bookshelf for you – if you’re curious why I chose a certain book, feel free to ask in the comments! I’ll be sure to add links to any reviews I write in between all this reading as I post them. I’ll also be sharing some of my strategies and ideas for reading soon, so be sure to check back or subscribe to the RSS feed for updates.


The Biweekly Book Reader, Part 2

January 6, 2011 | Comments Off on The Biweekly Book Reader, Part 2 | Relevant Reading

…But it would take more than Starbucks to get me reading again…my inspiration would end up coming from a world of hashtags, bit.ly links and succinct posts made up of 140 characters. The world of Twitter. Cont. from Part 1

Twitter: A Source of Inspiration

Good company in a journey makes the way to seem the shorter. – Izaak Walton

Somewhere in the middle of all this wishful thinking I came across fellow Twitter user @thebookmaven (Bethanne Patrick). Her bio says it all: Blogger, book reviewer, author interviewer, author –but above all, a reader. In other words, Bethanne loves books, as do I. I quickly learned that she’d started a popular meme on Twitter called #fridayreads. The idea was to post, every Friday, a Tweet saying what book you were currently reading.

The only problem was, I wasn’t reading any. I had plans to read books, but I wasn’t yet.

And then I came across this in my Twitter feed:

Thomas Moradpour

@TomMoradpour Thomas Moradpour
To all: do it! RT @davefleet: How to read 26 books in a year… and the books I read in 2010: http://bit.ly/fAyksP

26 books sounded reasonable! I read Dave’s article, and clicked through to a post he credited as his inspiration: How to Read a Book A Week by Julien Smith (co-author of Trust Agents with Chris Brogan – which no, I have not read yet). @julien’s article listed three tips that I found particularly helpful: 1) Use every moment 2) Stay ahead of schedule so you can take breathers 3) It’s okay to “cheat” with a short, easy read once in a while.

I was sold. I knew I could read the equivalent of one book every two weeks if I put my mind to it, but it wasn’t so pathetically easy that it wouldn’t be a challenge either.

I tweeted back:
@TomMoradpour @davefleet My “read more” goals have been nebulous or too vast lately; think I’ll take you/@julien up on the challenge. Thx!

To which I got these replies:

davefleet davefleet
@journeyscript @tommoradpour @julien Great to hear! Let us know how it goes…

Julien Smith
julien Julien Smith
@journeyscript Olivia it’s about time you stepped up to the plate. ;)

I appreciated the encouragement. And when a newspaper reporter asked me if I had a New Year’s Resolution, I was excited to share my plan. I could tell publicly stating my goal was helping me make even more of an effort towards achieving it. On Jan. 1st (a Saturday), I read my first book. I’m well into my second & the week’s not even over yet!

Journeyscript: A Biweekly Book Reader

I’ve decided to make my official list (which, like Dave’s, will be flexible) mostly marketing & social media related books, and count any others as gravy (e.g. the book I read on Haiti last weekend), so The New Rules of Marketing & PR by David Meerman Scott, which is the book I’m working on right now, will be my first for the official list.

My other main goal for the year was to blog regularly (at least once a week), and it’s a nice added benefit that my reading will likely inspire some blog posts, both as reviews and also posts that apply and share what I’m learning in my reading. I’m looking forward to once again having books to discuss with friends and acquaintances.

If you want to join me in pursuing this challenge, it’s never too late to start. Remember, “a journey of a thousand miles begins with a single step.” I’ll post my book list (which I’m still formulating) soon; if you have one to share (or book recommendations), feel free to link up below…I’ll be sure to take a look!


The Biweekly Book Reader, Part 1

January 6, 2011 | Comments Off on The Biweekly Book Reader, Part 1 | Relevant Reading
When was the last time you read a book – a complete book – word for word?

For me, it was this past Saturday. But before that? Ask me when I’d read a full book and I would have had a very puzzled, contemplative look as I tried to remember. Oh sure, I’d skimmed books here and there…read a few chapters into Scott Stratten’s Unmarketing, leafed through Delivering Happiness by Zappos CEO Tony Hsieh, and absorbed the necessary sections of my psychology textbook…but no complete books. And as the new year approached, I had a strong sense that I wanted that to change.

The Bookworm

Growing up, books were my friends. A true bookworm, I would come home with stacks of books from the library and bargain with thrift store managers for deals on children’s picture books to read to my younger siblings or those I babysat. I became the family librarian and helped to catalog our fairly vast book collection using Readerware software. I took pride in knowing where certain books were located and finding the appropriate people to lend them to. And I always knew someday I wanted one room of my house, at least, to be devoted to books, comfortable seating, and stimulating discussion, with perhaps some coffee, biscotti, and a fireplace in the corner.

But as time went on, I became busy. I increasingly spent time on the family computer, and then later, my own. I learned to drive and had more events and social activities to go to, more challenging classes and homework to add to my schedule, and seemingly far more time to chat away on the computer or even read important articles on politics and privacy and public relations online than I had time to read books on those same topics, much less the fiction titles that once carried me away to other worlds and times in my imagination.

And Then I Went to Starbucks

The weeks leading up to my decision to become a biweekly book reader brought some unique sources of motivation. My desire and intent to “read more” in the coming year was equally as vague as it was strong. Somewhere in the back of my mind I faintly remembered a statistic I’d heard quoted about how many (most?) millionaires read at least a book a month and that they attributed their success, in part, to that practice. But I also knew based on previous experience that I’d be tempted to set an entirely magnificent, but quite unattainable, goal for myself –  maybe reading a book a day, or at least one a week.

Then one day, I decided to walk with some friends to the local Starbucks. On the way in we met Jake, one of the baristas, on his way out. He had his usual smile, a full beard, and tucked under one arm of his trench coat he was carrying a thick black paperback book. My curiosity was piqued, and my first thought was classy. It’s not everyone who walks around with a book anymore (although I certainly used to do so), and I thought, “you know, I really should carry a book around with me too.” While I was sipping my Toffee Nut Mocha, he came back in from his break, so I took the opportunity to ask him what the book was. It was winter break, so it wasn’t a textbook, but I really wasn’t sure what else it would be. It turned out to be a collection of poetry by Robinson Jeffers. Again, classy.

But it would take more than Starbucks to get me reading again…my inspiration would end up coming from a world of hashtags, bit.ly links and succinct posts made up of 140 characters. The world of Twitter. Continued in Part 2…


Welcome to Journeyscript.com

January 2, 2011 | 3 Comments | Uncategorized

Thank you for taking the time to check out journeyscript.com.

Whether you know me from Twitter (@journeyscript), where I participate in chats like #usguys and #smfastfwd, or as a client or friend in person, I’m glad you’ve stopped by and look forward to interacting with you on this new site.

This website/blog is still in the works, but if you have a minute, feel free to take a look around! You can find out more about me and about the name, explore some of my favorite links and resources, or share your own thoughts.

In the coming weeks, I’ll be posting regularly as part of a blogging challenge, sharing a book list of the 26 books I plan to read this year, and continuing to tweak and update this website, from posting a current portfolio to sharing what I learn from various social media events I plan to attend this month. I hope you’ll keep checking back!

Let me know how I can serve you, and thank you for following me as I set out on this new journey of blogging.

“The journey is the treasure.” –  Lloyd Alexander                                                                                    – Olivia